| “To be, not to seem.”
This was the mantra of Vivianna Torun Bülow-Hübe, a truly iconic jeweller and silversmith and a key
collaborator with one of my favourite jewellery brands, Georg Jensen.
Her fearless and innovative approach to design rings true to her native Sweden, with sleek and sculptural
shapes worked into modern yet wholly classic collections that have influenced the likes of Elsa Peretti and
Phoebe Philo through the years. Being a strong figure of liberation and equality within her own life,
Vivianna’s pieces have an anti-status quality that ensures they “never eclipse the character of the wearer, but
to be at one with her.”
This year, Georg Jensen is celebrating 50 years of this iconic collaboration with Vivianna and in honour
of this milestone I was lucky enough to style a few of my favourite pieces from her collections in her
adopted hometown of Paris, my own home away from home at times as well.
As is the case with anything I wear, my approach to jewellery is a minimal one, with a focus on everyday
practicality and quality over quantity, always. Much like a beautifully tailored suit or Italian-crafted loafer,
your jewellery should be classic, functional and a reflection of your essential style – everyday, on-the-go
luxury that will last and is worthy of investment.
Whether they were woven through cuffs, layered over sleeves or pinned to an open shirt back, each piece
makes its own subtle statement with hints of sculptural silver permeating my favourite shirting and tailoring
in a beautifully minimal way. This is the true beauty of Vivianna’s designs – the real statement is in their
subtlety, encouraging the wearer to truly be in their own style and own self, staying true to her core mantra
of not merely seeming so.
A truly inspirational woman, there is no doubt.
You can shop every piece I am wearing below:
LOOK ONE
Forget-Me-Knot Bracelet
Möbius Bracelet
Möbius Ring
Torun Rings (in Silver + Silver/Gold)
Forget-Me-Knot Brooch
Dew Drop Neck Ring
LOOK TWO
Forget-Me-Knot Earrings
Torun Rings (in Silver + Silver/Gold)
Torun Bracelet
Möbius Ring
Photos by Hannah Roche
Creative Direction + Editing by Kaitlyn Ham
Shot in collaboration with Georg Jensen. |
